Dear whoever it is who makes this* commercial for Evian mineral water,
I speak to you on behalf of hordes of people across the U.K. and any other territories your current commercial airs in. With one voice, we all say to you… STOP IT!
It’s creepy, unnatural and has no place in a civilised society. Babies should be sitting in high chairs, giggling adorably and looking vaguely reminiscent of British Bulldogs (I mean that in a good way). What they certainly should not be doing, is rollerblading, dancing, doing Ethel Merman numbers in fountains or any of the other unnatural and freakish abominations you’ve churned out in order to make us associate your product with horrifying demon babies intent on stealing our souls and handing them over as tribute to their demon overlords. It only makes us want to drink Volvic mineral water, and I’m sure that’s not your preferred outcome.
When I see a baby on the street, my natural reaction should be one of “Isn’t he/she/it adorable?”, combined with an utter certitude that I absolutely do not want one of my own. NOT a Pavlovian response of terror and a feeling of complete certainty that said baby is just waiting for me to let my guard down so it can get on with reenacting Children of the Corn.
That is all.
* Ordinarily, I would embed a youtube video in order that all of my readers (both of them) know what I’m talking about. On this occasion I wish to avoid looking on that hideous advert each time I load my homepage.